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"Back When Radio Was...BOSS!!" Has Come To An INTERNET Near You.
Available On TWO Internet Radio Stations, OR Any Internet Radio.(a GREAT Internet Radio Is Made By the C.Cranne Co. ccrane.com) LIVE--On SHOUTCAST.COM and Soon To Be---LIVE365.COM Search BACK
WHEN RADIO WAS BOSS At These Sites. Our Format Add-Ons, Improvements, Are Continuing. "The Music..The
Memories...BOSS RADIO!!" Music Of The 62-72 Era Of Top 40 Radio...Played The Way You Remember It.With Over 70 Custom Produced, GREAT SOUNDING Johnny Mann Jingles
DO YOUR OWN MARKET RESEARCH Forward This Website To A 60s Music Lover, Or Baby Boomer, And See What They Think. Just Click
The "Recommend This Website" Link
AND NOW... "Ladies And Gentlemen--Let's Go Back--Back WHEN RADIO WAS...BOSS!!"
By 2015, those aged 50 and older will represent 45% of the U.S. population (AARP).
Two-Thirds of Americans age 50-64 Regularly Use The Internet. (SeniorNet). BOOMER RESEARCH They Have The MONEY!! (Click) A Music Program Based Around The Songs
Of The 1962-72 Period Of Top 40 Radio In 1965 Bill Drake & Boss Radio Re-Invented Radio...For 80 Million Baby Boomers. We Use JINGLE IMAGING* To Create Mood And Memory Of This Music, As It Was First Presented. All Music Segues And Sweeps Are Researched, No Random Play Here. We Worked Closely With JOHNNY MANN The Talent Behind The Original BOSS JINGLES Of The 60s. And Re-Created OVER 70 Custom Jingles For This Program. *JINGLES ARE FORWARD IMAGING, As The Originals Were, Meaning, The Jingles Tell You Exactly-- What Will Happen, Next. We Let The JINGLES Do The Imaging, And The MUSIC Do The Entertaining, Our Music Library Is Based Around 1800 Or so Songs From This Period, We Searched Out EVERY Original STEREO Version, Some Only Available Here. We Also Include Some CLASSIC Drake BOSS RADIO Mixes. MUSIC, ARTIST, & JINGLE ASSOCIATION Is The KEY To This Programming Concept. The New BOSS RADIO Has A Few Extra Features. Like The Occasional ACTUALITY Heard Ahead Of Certain Songs, And Occasional CLASSIC Spot. Our Actualities Are Drawn From The HUGE Bank Of Actualities Used In The HISTORY OF ROCK AND ROLL Production Of The 70s, Some--Never Aired Before. But, Make No Mistake This Is A MUSIC PROGRAM TWO YEARS IN DEVELOPMENT Has Created A Fast Paced Music Program, That Sounds Great, Today. BY THE WAY...You Won't Hear The Word OLDIES, Or HIPPIE In This Program. BOSS RADIO Changed The Way Music Was Played And Listened To Between 1965-72 BOSS RADIO Ran On Such Legendary Stations As: CKLW KHJ KING KYNO KFRC KGB KAKC WHBQ WRKO CHUM WOR-FM, And Others Over 80 Million Baby Boomers First Heard Their Music On A Drake BOSS RADIO Station. AT ONE TIME-- On Any Given Minute---Over Half Of The 80 Million Boomers, Heard Their Music On A Drake BOSS RADIO Station. AM Radio Was KING In The 60s And The Music Was...BOSS!! ------EVERYBODY Remembers------ Where They Were When They Heard Their Favorite
Songs, The First Time. We Re-Create The Mood And Memory Of Those Times.
FORD BOSS MUSTANG Remains The AMERICAN Classic.
One Of The Most Popular AMERICAN Made Cars, Ever. A Great Corporate Sponsor, Promo, Or Contest For This Show. Boomers Love Their Classic Cars. The New BOSS MUSTANG And BULLITT (Steve McQueen) Series Cars Aimed At BOOMERS, Of Course. We Might Throw in A "Back When Radio Was...BOSS" Bumper Sticker. BACK WHEN RADIO WAS...BOSS!! Can Work Today.
Today. The Audience For 60s Music Has Been Chased Away. Free Form Style Of The Old 70s Playlists, Mixed Top 40 Songs With Album Tracks. 60s Music Became "Oldies". 60s Songs Soon Lost Their Impact and Entertainment Value. TODAY...Most 60s Songs Have Been Deleted From Those Lists. BOSS RADIO Is Designed To Be EASY TO LISTEN TO. Our Format Clock Is designed To Group These Great Songs Into Mood, Artist And Time Frame, To Bring Back The Feeling And Memory Of This Period. We Use The "Pages Of A Book" Approach To This Music And Period. And Present It, In A Reminiscent Way. BOSS RADIO Capitalizes On The "Re-Connecting" Phenomena In Our Mid Fifties, A Much Researched Phenomena Occurs. RE-CONNECTING, A Time When We Search Out Old Friends, Buy Things We Always Wanted To Own, See Places, We Always Wanted To See. Reflect On The GOOD OLE DAYS, As We Perceive Them BOSS RADIO Brings Back The Memories--Through The Music, Jingles, And Pace BOSS RADIO...A NEW APPROACH TO THE SONGS OF THE 60's, For TODAY Sadly, Most, If Not All, So Called 60's Music Stations, Sound Like They are Still In The 60's. The "60 ish" Edge They TRY And Put On This Music, Simply Does Not Fit, The Way This Music Should Be Marketed Or Listened To, Today. The Way It Was, Is Not The Way It Is...Today I Suspect Some Programmers Are To Young To Understand That. We Have All Slowed Down A Bit, And Want To Hear This Music, In A Kinder Gentler Fashion. Screaming Jocks, With A Shotgun Approach, Is Not In Fashion Any More--Believe It Or Not. 60s Music Will ALWAYS Have An Audience. Some Of These 60's Stations, Are Actually... Embarrassing To Listen To. CONFLICTED PROGRAMMING Most DJs Talk About One Thing, And Use The Music As FILL To Un-Related Patter, If You Listen Closely. WHY? Because--They Have Nothing To Say That Really CONTRIBUTES To The Music This Is Quite Common On Most Live Assist Formats. BOSS RADIO Keeps A CONSTANT And CONSISTENT Focus...On The Music. We All Agree, Radio Is Not What It Use To Be, But It's Not All It Can Be...Either. Putting A Selection Of Songs, In A Certain Library, And Placing On "RANDOM PLAY" Is Not Entertainment. There Has To Be Something Else Their To Connect To. Today's Radio And The Internet Is Filled Up With This "Music Box" Approach. It's Like Winding Up A Music Box--To Put The Baby To Sleep With. Music Presentation And Selection Must Be Well Thought Out And Specialized. That's When Radio Becomes... Entertainment. The "DECADES" Approach, To This Era--Is About As Boring, As It Gets.
You Must Fully Understand THE LISTENER,The Period, And The Music, To Market It Properly PROGRAM CONCEPT, Jingle Imaging To Music. (Developed
Here)
As You Listen To BOSS RADIO, You Can Do Other Things, Your Mind Does Not Fight To Listen To What The DJ Patter Is Saying, It Is DESIGNED To Play This Music In A Connected, Logical Manner, And The Jingles Will Tell You EVERYTHING YOU NEED TO KNOW. Music Layout Will Be CONNECTED To Keep The Memory In The Same Time, Or Mood Frame. We Use A "Pages Of A Book" Approach To The Music And Period. WE DESIGNED THIS FOR MULTI-TASKING Entertainment. This Concept Is A First, AND IT WORKS. How Does This Benefit An ADVERTISER? Simple, The Spots--Stand Out. WHY BOSS RADIO CAN WORK...TODAY
The Music And Memories Is What BOSS RADIO Is All About. AND Much Time Has Been Spent On Putting Together The Right Mix, Of Songs And Artists, That Have A Relationship To Each Other. And CREATE THE PROPER MOOD, MEMORY, And PACE OF THIS PERIOD. NON INTRUSIVE PROGRAMMING Not... IN YOUR FACE... As Some Music Programs Are . BOSS RADIO Is Designed To Be Part Of the Internet Radio Revolution. It Can Be A Pleasant Source Of Entertainment-- NOT COMPETING For Your Attention. As You Surf The Net, Or Work At Your Computer, As More And More People Do, Today. SOUNDTRACK Of The 60s..A Special Part Of BOSS RADIO.
Many Songs Of This Generation Were Written To.. SPEAK OUT On Issues Important To This Generation. We Have Created A Special Place For These Songs. " SOUNDTRACK Of The 60s" Message Songs Must Have Proper Placement In The Mix AND NOW...Ladies And Gentlemen, Let's Go Back To... SUMMERTIME...1967*****AS The Door-Mouth SAID...FEED
YOU HEAD (Alice In Wonderland)*****
1967--Was The SUMMER OF LOVE, And Body-Painting (Watercolors) Is
The Rage. The Young Adults Of This Generation, From All Over America, Located A Common Gathering Spot To Find A New Way Of Thinking, And Looking At Their Future. That Place, Was The Haight-Ashbury Section, Of San Francisco. PSYCHEDELIC ART Found It's Way On To Posters, Into Music, Style, Modern Art, And Record Album Covers. Also On Clothing, And, On More Than A Few...VW Buses. AND On, A Lot Of... Pretty Bodies. This Art Form Is Widely Collected Today, And Had It's Roots In 1967 San Francisco, Then, Spread Quickly Across The College Campus' Of America, Into NYC's Greenwich Village. In 1974, John & Yoko Donated His 'PSYCEDELIC ROLLS' To The COOPER-HEWITT NYC Museum. It Was Sold, In 1987, To A Canadian Collector, For OVER Two Million Dollars, He Promptly Donated It To A Vancouver Museum. Yes, He's A Baby Boomer. It Is Considered One Of The MOST EXPENSIVE Cars--In The World. The Youth Of America, At That Time, Began To "RE-THINK" What Life, Family, And Values, Were Really All About. EXPERIMENTATION Was Welcome In Life Style, Drug Usage, Music And Art. The Term "FLOWER POWER" Was Born, It's Meaning Was Defined As looking To.. The Natural Beauty Of Nature, All Around Us, And Found In Others. And Replace The Hate In the World With... "LOVE POWER". Soon, It Would Become Very Political. And Peaked, Violently, At the 1968 Democratic Convention, In Chicago. A
Reflection Of The Anti-War Movement Sweeping The Nation.
All Of These New Ideas Would Leave A Permanent Impact, On The Music, And The Way We Would Live Out Our Lives, In The Future. Dr. Timothy Leary, A Harvard Prof, Who Experimented With A Then Legal Drug, LSD, Advised A Generation To... 'TURN ON..TUNE IN..DROP OUT'... This Experimentation Encouraged The 60's Generation To Ask Themselves...This Simple Question... WHO ARE.... YOU? Within A Few Years, We Would Scatter In All Directions, On A Personal Quest. And Spend The Rest Of Our Lives, Looking For That Answer. In The Early 70s, Some.. Became 'Jesus Freaks' And Begin To Question..WHY..ARE YOU? This Haunting Question, WHO ARE....YOU? Would Re-Surface, Again, With The Grundge Sound Of Seattle, Some 30 Years Later, When Nirvana's Break Through Album, Would Feature A Picture, Of A New Born Baby---Chasing The Almighty Dollar---In A Pool Of Water. The 60's Generation Chose To Look For That Answer In Lifestyle, Music, Art, And Religion. " Just Say...KNOW" Dr. Timothy Leary
"All You Need Is Love" Is A Phrase JOHN LENNON Heard,
When He Visited GOLDEN GATE PARK In 1967, With Yoko.
SOON.."Back When Radio Was.. Boss" Will Take A VERY SPECIAL Look
At Another...Very Special Part Of Our Lives, The BRITISH INVASION. The BEATLES Were A Class On To Themselves, But.. Many Other British Artists Also Had Amazing Talent. We Will Focus On This Other Great Body Of Work. Just Before We.."Turned On" In 1967. MANY SONGS FROM THE 60s FOUND POPULARITY, After The 60s Had
Passed.
These Songs Are As Well Known As Many Of The Chart Toppers Of 60s Radio. But Never Received Air Play, At That Time. The Test Of Time, Has Made Many Of These Favorites Of The 60s Generation. BOSS RADIO Has Researched These Songs, And Will Include Them In Our Playlist. Most Were Never Released As A 45 Record, But Existed As An Album Track. They Are As Familiar As The Other Great Songs. The WEST COAST And WAVES..As It Was Was Known To The Music Business.
Was A Period Of Time 1962-65 Just Before...The BRITISH INVASION, Beatles And All.
BEACH BOYS Sold Surf, Sand, Sun,Fun, Racing, And Pretty Girls 1962-66.
As Did Most Other Southern California Groups. Surprisingly, In 1967, The Beach Boys Toured, In A Station Wagon, With Their Instruments. JIMI HENDRIX Had Just Arrived On The Scene. And, The USA Audience For SURF MUSIC...Disappeared. EUROPE Was Just Waiting For The BEACH BOYS 67-70 A European Tour Found A Completely New Audience....Just Waiting. European Audiences, 67-70 Usually Numbered Ten Thousand, And More SURF Music Capitalized On "The Magic Of The Mind". It Sold Beach, Sunshine, Surfing Fast Custom Cars, And Pretty Girls. BEACH PARTY Movies Played A Big Part In Selling The WEST COAST FANTASY. Many SURF Music Groups Did Cameo Appearances In These Movies. BOSS RADIO Has Researched Boomer Interest In The SURF Music Era. Which Surely Is A Genre, On To It's Own. The "TUNES" Are Quite Catchy. We Have Designed Custom Jingles To Spot Light The "SURF" Sound, And Found The Songs Important To This Early Period Of BOSS RADIO, Although Quite Short Lived. We Also Designed Music Mixes, To Capitalize On This Corner Of Top 40 Radio. And Will Ocasionally Visit This West Coast Fantasy Of The Mind, In Music. WEST COAST POP SOUND Weaved It's Way, From The Early Part Of Top 40 Radio, Into 1966. Lingering Just Below The Surface, Of The 1963-66 Period Of Top 40 Radio. The BEACH BOYS, With This Surf Connection, Is The Only Group To Survive, The British Music Domination Of The Charts. In The Late 60s. For A Short Time, A Lot Of SURF Music Hit The Charts, By Several Groups, And Deserves A Place...On To It's Own. As Does Another Completely Unique Music Genre. The MOTOWN SOUND Which Must Be Given It's Own Special Touch, And Not Mixed Out Of Phase, With The Other Programming. But, We Know How To Do That...Too.
MOTOWN.. On The 3rd Thursday--Each Month, Barry Gordy,Opened The Doors,To ANYONE, Who Wanted To Audition. Almost All The Motown Artists Came From "The Projects" Less Than A Mile Away.
When Shirley Ellis Failed To Show, For A Session, Motown's ONLY Receptionist--Filled In. That Receptionist Was--Martha Reeves. She Was Once with A Group Called The DELPHIS. MARTHA And THE VANDELLAS, Was Born.
WOR-FM Sets A New Record, Upon Roll-Out, In the NEW YORK Market---In 90 Days. In The Fall Of 1967.... (Despite Lousy FM Reception, In Most Of NYC) BILL DRAKE'S "More Music" WOR-FM, Immeadiately Went To 2nd In The Market, and Stayed In The Top 3 New York City Radio Stations, For Over 3 Years. The FIRST TIME EVER, An FM Station Had Ever Charted That High, In Any Major Market. EVER!
60s Top 40 Songs...Found Their Way into 70s Playlists As "Add-Ons" And lost Their Original Impact And Entertainment Value To The Audience. Today, ALL The 60's Songs Have Been Deleted
From Those Lists.
Thanks For Stopping By
Back When Radio Was Boss Is A Collaboration Of Many Talented People. Program Concept, Jingles, And Page Content Protected By Copyright 2007,2008,2009,2010,2011,2012 |
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